With more advanced technology and ease of use, behaviours are changing, more and more people are becoming mobile web savvy. It is now habit to conduct online searches via mobile, with popular content such as sports and entertainment as well as news and weather.
Social Networking via a mobile device allows users to simply update their location and activity and keep up with what their friends are doing and where they are.
Mobile marketing is a natural progression to capture this rapidly expanding source of potential customers.
As nation of people who embrace change, we have taken to the new generation of smart phones and Social Networks with enthusiasm.
With the growth of smart phone use and location based services like Foursquare and local searches provided by the major search engines, businesses can no longer afford to ignore the opportunity to target their advertising to a receptive market.
SMS ads can deliver you a great return for very little expenditure.
Visual Banner or Full Page ads allow the viewer to see and interact on their mobile in exactly the same way they would on a desktop.
SEO isn’t something most people would consider first when setting up a mobile marketing campaign, but it could well prove to be the most important element. The growing number of smartphone users implies the requirement for instant, highly targeted results and also makes location-based marketing paramount.
Mobile Websites: If your business website isn’t able to be searched for and viewed via mobile, you’re falling behind your competitors but it needs to be a quick load site. Mobile marketing is about immediate access. If your site is chunky and takes too long to load – the mobile searcher has moved on to the next site listed.
Almost everyone has a mobile which they keep with them constantly. It’s a very personal medium and has become an accepted and part of life which many users perceive as essential to them.
Mobile marketing makes perfect sense in a climate where smart phone users are far more receptive to mobile ads than they were a few years ago.
According to a study conducted in 2009 by the Australian Interactive Media Industry Association, 39% of mobile users state they would accept ads on mobile in exchange for content or special offers, while 22% said they would accept ads without any incentive. Further, 56% said they would takes ads from companies they have made a deal with, while 37% would accept ads from companies with whom they already have an existing relationship.*
What does this mean to your business?
It means there are potentially thousands of customers in your area ready and willing to receive mobile ads and engage with your business!
What do you have to do?
Take Advantage of This Opportunity!
